الاثنين، 16 مايو، 2011

Going Green

Going Green!!!

PUSH Magazine, Issue of the 15th of May, 2011


When I was just a boy (just thirty years ago) I used to consider our old neighbor who used to collect the empty bottles of soft drinks, the paper & mineral equipment to sell them again, stringy & too economical .

When I was a boy our poor neighbor aunty “Jalili” used to tailor her family’s old items to generate new ones; & I used to pity her because she could not afford to get new items.

When I was a boy I used to criticize my grandfather’s trend to put off the unnecessary light & optimize the use of water. I used to dislike my Grandmother’s tendency to cook vegetarian food & to depend more on raw vegetables in her dishes.
When I used a small boy, people used to depend more on solar & wind to prepare their reserves of food for the winter time; they used to dry fruits & vegetables, prepare jams etc…

People used to design their traditional houses in a way that would allow wind to circulate in kitchens & bed rooms, & light to get in their rooms; they used to depend more on wood, soil & stones to build their houses; thus, their houses were well isolated from heat & cold; moreover, they used to depend less on fuel; they used to cooperate more to reduce the use of one’s car to get to a certain location.
To go green is to do all what I counted on you now. It is to use our wastes; it is to depend less on fuel & to increase our dependencies on natural resources (wind & solar); & finally, it is to become more efficient in production, by using less raw material for a certain end product.

I believe that one firm’s economic sustainability will be correlated with its ability to become green in the future. Becoming green maybe costly in the short & medium terms; but it is the only way to survive financially in the long run.
To become green is to change our attitudes as consumers, which are to: use energy efficient cars; buy less non recyclable items; depend more on raw & vegetarian food; reuse our old unwanted items; manage our domestic wastes at the household or firm level; & finally minimize the purchases of all unnecessary items.

As a matter of fact water, air, & soil are generally considered by Economists as non scarce resources; however, this would not be the case in the future due to excessive human polluting activities, which made every m 3 of good water, good air, & fertile non polluted soil scarce resources.

Becoming green should become a practical course for all businesses to adopt in Lebanon; it should not remain a theoretical academic yearning for the elite; for that every one of you business women has to become a model of change in that regard, & give a lesson to the other.

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